in the threads.Get your free sample

YOUR BRAND. IN THE RIGHT CONVERSATIONS.

Your next customer
is in the comments.

People are asking what to buy.
Let’s put your brand in the conversation.

Get your brand into the conversations buyers read and Google and ChatGPT can draw on. We find the threads, write the comments and have real people post them daily. Verified links land in your Slack.

Get your free sample

Made for your brand. No card. No commitment.

THE RIGHT PLACE. THE RIGHT MOMENT.
r/
Australian car communityIllustrative buying discussion
Buying advice

First family EV. What should be on our shortlist?

Mostly school runs, home charging and the occasional road trip. There are so many new brands. What would you look at?

↑   A real question. A relevant opportunity.

A USEFUL ANSWER, WITH YOUR BRAND IN IT

“The Velora Motors V1 could be worth adding to your test-drive list. Compare the exact model year, local servicing and how your family fits. With home charging, I’d also map out your occasional road trips before deciding.”

Sample commentWritten for the conversation

Velora Motors V1 is fictional. Illustrative draft, not a live placement.
Commercial relationships are disclosed when posting.

Four platforms.
One joined-up service.

redditPRIMARY CHANNELYouTubeLinkedIn

SET UP ONCE. THEN WE TAKE IT FROM THERE.

Here’s what happens.

Start with a free sample. Then $1 gets you into Slack, where we work through your keywords, sample comments and brand voice together. Once you’re happy with the setup and say go, the service is US$1,290 a month. Cancel anytime.

DAILY SEARCH 4 platforms
⌕ family EV · electric SUV · competitors
r/ Australian car community
First family EV. What’s on your shortlist?
Buying advice Recent discussion
YouTube · Comments
How does this compare with other electric SUVs?
01

Find the conversations.

Every day we search Reddit, YouTube, LinkedIn and X for your keywords and competitors, prioritising fresh threads while the conversation is active.

AI SHORTLIST Relevance first
✓
COMPARING OPTIONS“Which family EV should I test-drive?”
Keep
✓
ASKING FOR HELP“What should I check before buying?”
Keep
−
NO RELEVANT BUYING QUESTION“Spotted this on my morning walk.”
Skip

The conversations your brand can actually help with.

02

Filter for intent.

AI reads the discussions and shortlists the ones where people are choosing a product, comparing options or asking for help.

A HELPFUL CONTRIBUTION Human posted
“Which family EV should I test-drive?”
A RELEVANT BRAND MENTION

“The Velora Motors V1 could be worth adding to your shortlist. Compare local servicing, home charging and how your family fits before deciding.”

Answer the question first.

Velora Motors V1 is fictional. Illustrative comment.

03

A real person posts.

We write a helpful answer that introduces your brand where it fits. Real people with established accounts post the comments.

YOUR DAILY SLACK REPORT Verified links
it.
In the ThreadsDaily placements · Sample report

Your brand’s conversations, all in one place.

RedditFamily EV shortlist
✓ Live
YouTubeElectric SUV comparison
✓ Live
Direct links included with every verified placement ↗

Illustrative report, not actual placements.

04

Verify every link.

We check the comments are live and send the links to your Slack every day. Removed comments are tracked and feed back into where we post.

HELP FIRST. MENTION NATURALLY.

It starts with
a good question.

A useful contribution answers the person, not just the brief. These illustrative examples show the kinds of conversations we look for.

01 / DISCOVERY

“Which electric SUV should I test-drive?”

Introduce a relevant model while helping the buyer compare charging, space and servicing.

Get on the shortlist
02 / COMPARISON

“Has anyone compared these two brands?”

Explain meaningful differences, check the facts and make the trade-offs easier to understand.

Help someone decide
03 / PROBLEM SOLVING

“How do I find a tool that actually does this?”

Offer a practical answer and introduce your product when it fits the problem being discussed.

Be useful at the right moment

Starting with automotive. Built for brands with something useful to add.

See what we’d write for you

SEE THE WORK. FOLLOW THE PROGRESS.

Here’s how
you measure it.

Branded search growth

We connect with your Google Search Console and check it each week to track searches for your brand. By comparing branded queries and impressions before and after your campaign begins, you can see how your search visibility changes over time.

Daily Slack reports

Every day, you receive verified live links to the comments posted across your channels. You can see exactly where your brand appeared and what we said.

What’s included
in the threads.REPORTING OVERVIEW

Your mentions. Your visibility.

01
Daily / Slack

Published comments and verified live links

02
Weekly / Google Search Console

Branded queries and search impressions

03
Over time / Before and after

Changes in your branded search visibility

Illustrative reporting structure. Your campaign uses your own data.

ONE SERVICE. FOUR PLATFORMS.

More conversations.
Less on your plate.

We aim for 5–10 comments a day across Reddit, YouTube, LinkedIn and X combined, every day of the week. Start with a free sample, complete your one-time setup in Slack, then leave the daily work to us.

Reddit at the core.
YouTube, LinkedIn and X where they fit.

Community marketing
US$1,290/month

Billed monthly in USD. Cancel before your next billing cycle.

  • Daily searches for relevant conversations
  • AI-assisted research and human-reviewed drafts
  • One-time brand, keyword and voice setup in Slack
  • Managed contributions across four platforms
  • Live links and placement monitoring
  • Daily Slack reports with verified links
  • Weekly Google Search Console checks

5–10 comments a day is our target across all four platforms combined. We post seven days a week; volume depends on relevant conversations.

Get your free sample

Free sample. $1 setup. Monthly billing starts when you approve the setup.

A FEW THINGS YOU MIGHT BE WONDERING

Good questions.

Something else on your mind?
hello@inthethreads.com

What do I get in the free sample?

A selection of relevant discussions and proposed replies tailored to your brand. Our team prepares it manually so you can judge the fit before discussing a subscription.

Where will you post?

Reddit is our primary channel, supported by YouTube, LinkedIn and X. The mix depends on where your audience is active and where a relevant, permitted contribution is possible. Not every brand needs every channel every day.

Do I need to approve every comment?

No. Approval is a one-time setup step. We work through your keywords, sample comments and brand voice with you in Slack. Once you say go, we manage the daily searching, writing and posting. You receive verified links and can request changes through Slack.

Are the replies written by AI?

AI helps with searching, filtering and drafting. People review context and accuracy, and real contributors post the comments. We don’t invent ownership experiences or customer testimonials.

How many comments will you post?

We aim for 5–10 comments a day across Reddit, YouTube, LinkedIn and X combined, every day of the week. Actual volume depends on the relevant conversations available in your market.

How does this help with Google and ChatGPT?

Public discussions can appear in Google search and be used as sources in ChatGPT answers. Relevant brand mentions create opportunities to be discovered beyond the original thread. Neither indexing nor inclusion in an AI answer is guaranteed.

What happens after the $1 setup?

We invite you into Slack and work through your keywords, filters and commenting voice together. Once you’re happy with the setup and say go, the US$1,290 monthly subscription begins. The setup approval is not repeated for every post.

What if a comment is removed?

Community moderators control what stays live. We monitor placements, report removals and adjust our approach. We respect platform and community rules and disclose commercial relationships.

Is this just for automotive brands?

No. Automotive is our initial specialism, but the service can suit software and other brands whose customers ask questions and compare products online. Your sample helps establish whether there’s a fit.

What niches work?

Fitness, wellness, health, B2B and marketing are well suited to this approach. Finance, legal and cybersecurity can be harder to serve because their communities are more heavily moderated. Your free sample helps us assess the opportunities for your brand.

Can you use riskier tactics to get more volume?

No. We check what stays live and what gets removed every day, and contributors are paid only for comments that stick. We won’t put their accounts or your brand’s presence at risk to inflate the numbers. Shortcuts can lead to bans and the loss of earlier comments.

How does the AUD price work?

The subscription is US$1,290 per month. The AUD toggle shows an indicative conversion using the latest rate available to the website. Your payment provider’s exchange rate and any fees may differ. Any applicable taxes are confirmed before you subscribe.

YOUR BRAND. IN THE RIGHT CONVERSATIONS.

Be part of
the conversation.

Show us your website. We’ll show you where your brand could fit, and what we’d say.

A real sample, prepared by our team.
No card. No commitment.

We’ll use these details to prepare and email your sample.

Your details, respected.

We collect the website and email address you submit to prepare your sample and respond to your enquiry. Your request is delivered to hello@inthethreads.com through our hosting provider.

We do not sell your contact details or automatically add you to a marketing mailing list. Contact hello@inthethreads.com to ask about, correct or delete the details you provided.

This website does not include advertising trackers. The AUD price uses an exchange-rate service; requesting that conversion does not send your form details to that service.